the hispanic brand
Welcome to Tanner Gonzalez an edgy artistic clothing company. Tanner Gonzalez is a creation for Hispanics to identify with and express our rich culture and our rate of success and creditbility. Tanner Gonzalez is a creation for a population that has long identified it's recent success with other "urban" brands - Hispanics now have their own luxury brand that expresses our "Raza". Tanner Gonzalez is influenced by a long traditional heritage and culture. Our success drivers are our hard work ethics, coupled with a drive to be entreprenuers. You will find both traditon and modern in our clothes. Tanner Gonzalez is a brand stands out for a people that is proud, growing and becoming ever dominant in America.
Founded on the following principles; If you have big enough ambition and the guts to match it - you can make your way to a small fortune in America. A true American story that speaks to our ambition to build a legacy for our families and bold enough to make the statement - We have made it “HOMES”!
“I realized that Hispanics didn’t have much to wear that spoke to their culture…the most important identity was a name that said "¡Mexicano!", my mothers family name Gonzalez, said it most to me.” G. Tanner Founder.

